WRITING & EDITING
Webex
The Challenge
The Solution
The Results
39% boost in engagement
50% reduction in bounce rates
150% higher click-through rate
WRITING & EDITING
Equilibrious Communications
The Challenge
The Solution
The Results
150+ downloads in the first month
5 organic LinkedIn placements
Featured in Why Does It Feel So Wrong To Be Human At Work? podcast
I've also done copywriting for...
VIRTUAL TRAINING
Cisco Employee News
The Challenge
The Solution
The Results
4.8 average star rating from attendees
Quarterly increase in open rates on e-mails
Faster production, fewer rounds of editing
VIRTUAL TRAINING
Cisco Reimagined
The Challenge
The Solution
The Results
190% increase in "how to buy" clicks
4x increase in SaaS trials
50% increase in "click to chat" buttons
I've also trained people at...
VOICE CONSULTANCY
EA
The Challenge
The Solution
The Results
Improved readability scores at an average of 2x
Cut e-mail length by an average of 25%
(Stay tuned to hear how the new changes land with players)
VOICE CONSULTANCY
[REDACTED]
(hint: it rhymes with 'Shmoogle Sheep Shmind')
The Challenge
The Solution
The Results
Increased newsletter open rate
Boost in manager sentiment (aka they felt better)
I've also helped define the voice at...
